Sometimes aiming to rank a page for an extra keyword can be harmful. In order to decide what to do with these pages, analyze whether you need them to rank for the given keyword in the first place. Here’s what it looks like in the Keyword Rank Tracker tool from SE Ranking: Most of the time, these are pages you didn’t expect to see in search. To spot such pages, group keywords via your rank tracker tool by URL and pay attention to the pages that rank for one or two queries. The pages you’re promoting aren’t the only ones that can come up in search. Find Pages That Rank Without Your Efforts Let’s see what actionable insights you can get out of this information. However, if you group queries by the actual URLs they’re ranking for, you’ll see the flip side of the ranking/page relations.įor each URL, you’ll see what keywords it ranks for, its position, and what keywords require special attention. This method works well as it allows you to assess the results of your own work and define where extra efforts should be directed. That way, it’s visible which keywords got top rankings for the page, which resulted in the 10-20th positions, as well as those that failed to rank. Group Keywords by URL to See the Actual Ranking DistributionĪs a rule of thumb, we sort keyword positions by the particular landing pages we’re promoting. This post will show you how to get real value from your SEO routine and turn mundane ranking checks into actionable insights. That is, we fail to move past analyzing the data on to driving actual results. Most of the time, we get information on our rankings but there’s not much we can do about it. But most importantly, it enables us to react immediately to sudden position decreases.įortunately, abrupt ranking drops are an extreme situation that doesn’t happen that often. We track rankings every day to stay up-to-date on their dynamics.ĭoing so helps us assess the results of our work and lets us provide proof of progress to clients. The opinions expressed in this article are the sponsor’s own. This is a sponsored post written by SE Ranking.
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